ADMI INC. AND EXPERIENTIAL VENTURES TO DEVELOP SPORTS ILLUSTRATED RESORTS IN PARTNERSHIP WITH AUTHENTIC
BRANDS GROUP

Sports Illustrated announces its new hospitality vertical that will offer an array of experiences
for travelers, families, and sports fans

Los Angeles, CA (February 10, 2022) – Authentic Brands Group (ABG), a brand development, marketing and entertainment company, and owner of the Sports Illustrated brand today announced plans to launch Sports Illustrated Resorts: a brand-new premium resort and entertainment destination in partnership with ADMI Inc. and Experiential Ventures Hospitality LLC. The announcement will be celebrated at The Party, Sports Illustrated’s annual Big Game event, on February 12 at Century Park in Los Angeles.

The first Sports Illustrated Resort property is expected to be unveiled in 2023 in Punta Cana, Dominican Republic. Located in Cap Cana, one of the largest and most exclusive resort developments in the Western Hemisphere, the property and adjacent area offer an unlimited array of activities, including golf, sports fishing, scuba diving, snorkeling, horseback riding, water sports, zip lining, biking, hiking and more. Plans are also underway for a premium development in Orlando as well as other exciting destinations throughout the continental United States and Hawaii.

“We are excited to expand Sports Illustrated in such a thrilling and interactive way, engaging travelers, families and sports fans like never before,” said Dan Dienst, Executive Vice Chairman, Strategy, Ventures and Tactical Operations at ABG. “The vision for Sports Illustrated Resorts is to create a portfolio of immersive lifestyle properties that will become go-to destinations for individuals seeking active vacation experiences.”

Each Sports Illustrated Resort will include a host of attractions from live action sports and entertainment to quality dining, wellness and relaxation. The resorts concept is expected to expand to eco-adventure lodges, on-campus university locations, upscale golf destinations, chic beach clubs, and large format resorts.

“The mission of Sports Illustrated Resorts is to provide a vibrant and interactive experience,” said Joseph Cellura, Chairman of ADMI Inc., and Christopher Schroeder, CEO of Experience Ventures Hospitality LLC. “We believe that Sports Illustrated Resorts, through the various hospitality categories we plan to enter, will have strong relevance in premium destinations throughout the world.”